Will the first Ikea in India succeed?

Swedish furniture giant Ikea opened its first store in Hyderabad, the southern city of Hyderabad.

With the growing middle class, India can be a big opportunity for the company, but it is also a market with many quirks.

Ikea's huge blue shop is located on a busy street, on a 13-acre campus, in HITEC city.

Technology Center in Hyderabad which is home to global companies such as Microsoft, Google and Facebook.

The level of the store is something that has never been seen before in India.

Its size alone has increased the curiosity among those who have never heard of the brand.

And then of course, there are many who have it.

The above mobile, well-travelled Indians have to go to Ikea for a while.

In fact, with the number of global retailers coming to India in the last decade, some people will say that Ace has taken her time to set up a shop here.

The company's global chief executive Jasper Brodin said: "India's market for us is a dream.

"But to be honest, a few years ago, when we looked at the business case of India, we felt that it was too much risk from the cost perspective that did not meet our goals."

So, what changed? Government policies for one In 2012, India allowed 100% foreign direct investment in single-brand retail.

It was important for Ikea because it did not want to go down the joint venture route.

The emergence of e-commerce and the rapid development is another reason that the IKA has now seen an opportunity in India.

In fact, even working on expanding its brick and mortar presence, the company wants to start selling its goods in the country by next year.

Arvind Singhal of Technopak consultants, consulting firm, said, "They are very patient about India. According to the efforts and the amount of time to launch the first store, it is really unusual." "It shows me the determination to correct me in the market."

And Ace has taken care to adapt India.

Throughout the world, Ikea comes into customer homes in the famous "flat pack" purchase.

Separating parts and collecting furniture is a "do it yourself" job. There is nothing that is used for Indians. The availability of cheap labour in the country means that people rely on workmen or carpenters.

"We will argue a little bit to say to our customers - would you please consider the model itself?

Mr Brodin says, "And the whole point is that you save money by doing this." "But we are not fair, and in other markets also we provide services for domestic distribution for kitchen establishments. And in India, we believe that there will be a little more requirement than the average market.

"So here we have signed up with companies, experts, but there is also a social entrepreneurial network with people who will be able to get bigger jobs in collecting the customers."

The second thing Ikea is also known for is the Swedish meatball.

The 1,000-seater restaurant in the store - its largest in the world - is available.

But they are not traditional meatballs made from beef and pork. This can humiliate religious sentiments here, and therefore there is chicken and vegetarian meatball on the proposal.

As are some Indian dishes like Biryani and Dal Makhani.

But in the end, people will actually shop at Ikea or not, all come under one thing - the price

Paresh Parekh, brother of Ernst & Young, says, "Indians are very valuable, but they are also sensitive. You can not give them poor quality at cheap rates, they want both."

"Indians have to lose faith very fast, so I think they will have to meet in the right way for the first time in terms of price, quality and experience."

It seems that Ace's leadership has been kept in mind.

"In India, we have gone as much as we can, and this means that we have one of the 7,500 products, we have worked hard for 1,000 products with a price of 200 rupees ($ 3). £ 2.30) or 500 and fewer products for less than 100 rupees, Mr Brodin said.

"With that proposal, it is one of the most attractive markets we are opening."

But India throws other challenges. To provide the real Ikea experience, it is difficult to find vast areas of land, most of the big cities.

If they are available, then they are expensive.

High import duties is another problem. And keeping prices low means that it will take more time to get back the money.

Ikea has so far said that it is investing $ 1.5 billion in India.

Mr Brodin admitted that it would be difficult. He said, "The investment is very high and by the time you reach the scale economy, it will be a pull for us, but we will try to bear it."

From Thursday, they must be watching with a bound breath to see how India responds to Ikea.